The latest episode of En Toute Transformation highlights the remarkable journey of Romain Baert and Julien Decroix, who built Addingwell, a server-side tracking solution with over 1,000 customers in just 3 years.
The founders opted for bootstrapping, starting with €91,000 in capital and a team of 6 experienced people working against equity. This approach enabled them to :
- Keeping control of their vision
- Maintaining strict financial discipline
- Focus on profitability from the outset
The secret of their business model: negative working capital thanks to annual advance payments from customers, enabling them to finance growth without external capital.
A key factor in Addingwell’s success has been building a network of 150 certified partners. The founders explain how they :
- Provided their partners with technical training and support
- Create a dedicated in-house university
- High-quality support
- Develop a lasting relationship of trust
Addingwell’s success is also based on a strong product vision:
- Focus on a specific need: server-side tracking
- Easy to use despite technical complexity
- Affordable price starting at €90/month
- Self-service model with trial period
The founders recommend focusing on one product:
- Marginally profitable
- Easily repeatable
- Creating real value
A lesson in pragmatic entrepreneurship that shows it’s possible to build a successful business without raising millions, by focusing on the essentials: an excellent product, satisfied customers and controlled growth.
To discover all the details of this success story, watch the full episode on the En Toute Transformation Youtube channel.
The audio podcast is also available on : Deezer, Spotify, Apple, Amazon.
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